For Immediate Release
GREAT MARKETING STRATEGIES: Promote even more in the present economy
An expert working with all types of businesses for 20 years has a new marketing book, “Know Before You Go: Marketing magic using basics”, that puts the business owner in the driver’s seat and enables them to create effective advertising and marketing strategies of their own that are sure to increase profits.
Great marketing means increased profits. Yet, for many business owners, devising marketing strategies that work isn’t easy. If you’re a business ower, you want your name out there so people can see it. You also want to sell as much of your product or services as possible. But advertising and promotion can be an expensive proposition–and no one wants to throw money down the drain when it comes to marketing campaigns.
“Marketing is a subject that many business owners grapple with”, says Lynda C. Hubbard, owner of Trendsetters (www.trendcreators.com) a full service marketing and PR firm located in Los Angeles, California. “When it comes to successful marketing campaigns, more advertising and promotional actions fail than succeed— Especially if they don’t do research. As a result, many business owners will actually cut back on their marketing efforts, when they should actually be doing just the opposite. In this economy, with tight competition for every dollar, a business must promote even more if they want to be successful.”
What Ms. Hubbard is saying would seem to be true. A casual survey of business owners in Los Angeles illustrates just what she is saying: “I’m tired of losing money on marketing and advertising campaigns that don’t seem to bring in more business or money,” says one frustrated business owner. “I’ve tried various things to attract more business, including newspaper ads, radio, mail outs. I’ve had a little success here and there, but for the most part, it’s been hit or miss. I’ve definitely spent more money than I got back from advertising. But what am I going to do?”
Marketing is a big subject, and for many, something of a voodoo science. Sometimes it works, a lot of times it doesn’t. Other marketing firms are more than happy to create marketing campaigns and strategies, but they are usually not based upon research and surveys or specifically targeting the public.
They also don’t guarantee results.
Ms. Hubbard has tried to address this problem by writing an easy-to-understand, easy-to-follow marketing book that puts business owners back into the driver’s seat when it comes to marketing and advertising. The title of the book is “Know Before You Go: marketing magic using basics”.
“I created the book because I wanted business owners to feel like they could actually find effective marketing solutions that will work for them,” she says. “Believe it or not, there are tricks of the marketing trade that business owners can learn and apply that are very, very effective. It is designed so that almost anybody can read it, and then design their own effective marketing strategy—a marketing strategy that’s going to work and pull in more business.”
With almost two decades worth of experience in marketing and public relations, Lynda Cain Hubbard has learned a thing or two about how to drum up business for her clients. One of the points she emphasizes in her book is correct market research and surveys. Investigating and finding out exactly who your customers are, what they like and where they come from, what forms of promotion they like best, are just a few of the key elements contained in her book. If interested, you can get the book at www.trendcreators.com/shop .
“One of the biggest mistakes we can make as advertisers is to advertise what WE like and not what THEY like,” she says, referring to the potential differences in taste between business owners and their clients. “Oftentimes it is very surprising to see what the public is going to respond to in advertising. Testing and surveys of the right public is vital. You have to be willing to take the “guesswork” out of advertising and marketing as much as possible, and make ads and promotion that people are going to respond to. That’s the trick, and it can be done, trust me.”
Those who have read the book have found it to be completely understandable and more than helpful.
“I read the book and it totally shifted by viewpoint towards marketing and advertising,” said one business owner. “I used to refuse to spend money on advertising because I thought it was such a waste. By following the principles she outlines in her book, however, I had a complete change of heart. Now I actually do the right kind of advertising and promotion, and have to admit it’s working. Now I have more business than I know what to do with!”
Hubbard hopes that the book will make business owners feel empowered so that they can take charge of their own promotion and advertising.
“Those who follow the simple principles that I have in the book are going to be very happy with the results,” she says. “Marketing should make money for people, and if they follow the simple strategies in this marketing book, they will!”
For more information about marketing and Public Relations, contact her at (818)897-5901 or email her at info@trendcreators.com
